Decentralized web reputation and
ad benchmarking ecosystem.

What is ENOD?

A decentralized reputation ecosystem that allows publishers to prove their integrity, advertisers - to securely diversify advertising placements, and allow regular people to participate in improving the content on the Internet.

As isTo be

ENOD Ecosystem

ENOD Ecosystem Scheme

A user gets a browser add-on that enables them to share their experience with information resources that participate in the ecosystem for a reward. Users rate content, audience age settings, usability, as well as share their feelings about ongoing advertisement campaigns by taking part in brief or detailed surveys.

The resulting data is processed and stored in the blockchain. Then, the data is used by advertisers, agencies and publishers themselves to research, improve and select placement options and assess past campaigns. Node owners are rewarded for storing information under the Proof Of Stake (POS) consensus model.

ENOD Technicals

Applications Layer

Pub Tool
Adv Tool

Services Layer

Pub Data Crawler
Data Processor
Poll Engine
Matcher and

Node Services Layer

Private Key

Fundamental Blockchain Layer

Digital Asset
Distributed Ledger

ENOD usage

Ad campaign result research and data

Perform research the ad campaign results using collected and verified data with the ENOD

Website scoring

Earn money for being panelist and helping to verify, vote and improve the enodified part of the internet.

Ad Fraud detection

Pay tokens for unique Real-people-based fraud detection and brand-safety proves.

Raw data + Ad campaign compilation

Use the ecosystem data for own research of the ecosystem participants activity. Paid by agency or advertiser

Trusted and scored portfolio

Pay a bit to verify your good name in a face of new audience and top-tier advertisers. Make them possible to run ads with you!

Polling and DMP access (api)

Use the ENOD ecosystem to implement your processes and ideas! You can build your own brand-new solutions, supported by the ecosystem.

Ad campaign polling

Earn money by being a part of focus-group and content critic. Feel the responsibility for the Internet.

The provision of data (dmp)

Earn money, providing the new data to ENOD ecosystem Fight against entropy

ENOD roadmap

Constructing Core Idea (q3 2018)

Reaserch (q4 2018)

Private round (q3 2019)

IEO (q3 2019)

1st Working Group Meeting (q4 2019)

Economics Revision (q4 2019)

Math model (q1 2020)

2d Working Group Meeting (q1 2020)

Ecosystem final vision (q1 2020)

Blockchain final architecture (q1 2020)

Browser extension beta release (q2 2020)

Publisher code beta release (q3 2020)

Wallet beta (q4 2020)

Explorer beta release (q4 2020)

Testnet (q4 2020)

3rd-patry API and connects beta (q1 2021)

Release (q2 2021)

ENOD Team & Advisers

Alexey Shumilov

CEO, Co-director. ITMO graduated. Nine years in digital advertising and marketing. Started 3 private projects in the internet advertising and web traffic field. Well-known in the digital advertising market. Familiar with IT, internet-marketing, strategic sales & partnerships. Сo-founder of Pclab.io Crypto Advertising Network. Strong crypto-believer since 2016.

Rinat Shakirov

CMO, Co-director. ITMO, Rinat is a serial entrepreneur with a background in marketing, mainly focused on the European and the Asian market. Rinat has 7+ years experience in affiliate marketing and business development. He has been working with some of the biggest brands such as Uber, Yandex, Aliexpress, Plarium, IGG, Badoo, Forex Club. Сo-founder of Pclab.io.

Maksim Balashev

Technology. Technology. Strong IT manager with experience at AI&BC projects like computer vision, crypto exchangers, wallets and security contours. Focus: Blockchain Architecture, Python, Solidity, Product Strategy, Team Management

Nikita Tepikin

Legal. Licensed lawyer of the State of New York, US. He analyzed the nature of the token and blockchain projects (Legal Opinion), scrutinizing GDPR compliance rules with the companies and implementing that, advised on IP protection of international internet businesses. Worked in Albrecht & Vitte, i-Free, Liberty Mutual Group, ICOLAW and others. Protected LLM in international IP in Chicago, passed the NY Bar in 2011, became Patent attorney and certified specialist in the field of GDPR.

Kseniya Shnaider

PR. 4 years in affiliate marketing, focused on the European market and financial sector. She has been working with Iq option, Olymp trade, Forex club, eToro.

Vyacheslav Opehtin

BDO. Talented BDO with major experience at global digital advertising market. Best in the field of attracting advertisers and publisher acquisition. Was growing up in alfaleads and pclab.io team.

Ilya Solovev

Developer. 6 years experience, big data, blockchain. Over the last two years, Ilya has led the development department at the SaaS startup for advertising market

Dmitry Dovgal

UX/UI Architect. 7 years in UI/UX design. I'm designer who can understand and solve problems. I like to make things aesthetic and constructive, but at the same time - convenient and effective.

Robson Chiu

Board adviser. Commercial Director Wowoo exchange, ex digial lead OAX. Fintech business sustainability and transformation specialist with excellent global exposure. Strong multi-industry experience across domains and functions within the blockchain ecosystem ranging from consulting, marketing, digital, outreach, technology, partnerships, investment, governance, strategy and product management.

Kirill Shirokov

Technology adviser. CEO and COO with extensive IT experience. Blockchain and AI evangelist. Highly experienced in recruiting technical teams, building business processes and products. Latitude 59 2019 Pitch competition winner. MWC Barcelona 2019 Participant.

Georgy Karamov

Financial adviser. Finance Business Partner at Yota - solid Russian telecom. Have a strong finance degree at the top-2 Russian University and valued experience in treasury and Creation and control of budget execution.